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Internet of Things Awards 2015 – Shortlist for BASQ

BASQ – the basket with IQ – made it to Shortlist of the Internet of Things Awards 2015. It is a location based indoor service invented by antwerpes. The portable shopping basket, equipped with a vibrating alert in its carry handle, is simple and practical at the same time guiding the customer to the right product.

This short video sequence shows the BASQ prototype in action.
Deutscher Blog-Artikel zum BASQ.

The Internet of Things Awards (IoTAs) are the first major programme to recognise innovation and excellence in the IoT eco-system. The awards are open to the entire spectrum of companies involved in IoT. The categories will be selected to recognise the impact on the individual and the wider impact on society.

The winners will shortly be announced.

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Veröffentlicht: 23. October 2015 // nicoletappee

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Exploring a new goldmine

As many big companies claim to become a “data company“ or a “platform“, it’s worth to dive deeper into the “data issue“. Take a look at Novartis, a Top10 global pharmaceutical company, that regularly causes a stir by stating that it takes and will take many efforts to become a “medicines and data science“ company. Well, data is not new to pharma. Countless studies for thousands of diseases were conducted in the past decades, so data mining is quite familiar for such kind of companies. New is the fact that they put it in the headline. mehr

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AI, AI, Captain?

The topic of artificial intelligence (A.I.) has held our fascination in popular culture for decades. From Isaac Asimov’s seminal I, Robot in the 1950s to Spielberg’s movie A.l. and current TV hit Westworld, the concept of a machine, a software program, or a bot thinking and acting like a human being has intrigued us. But while A.I. in fiction is usually portrayed as something of a threat to mankind, the reality of its use today is something that is extremely beneficial. It is incredible to think of new insights being made through A.l. analysing millions of pieces of data, finding patterns and creating automated procedures and processes. We paid a visit to the recent A.I. Expo in Amsterdam, Europe’s leading business conference in matters of A.I. to gain insights into latest thinking on the topic. mehr

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Social media – balancing bots and empathy

Social media platforms allow healthcare companies to enter into direct dialogue with their target audiences, to identify their needs and to provide effective services. However, for many healthcare companies there are challenges to overcome. How can I engage on social media in an authentic way? How can I engage my target audience and maintain an ongoing dialogue? mehr