Referral marketing – the method of promoting a service or product via trustworthy recommendations / word-of-mouth – has become an essential element of marketing campaigns across nearly all sectors. But does it have any relevance in the more restrictive world of healthcare?
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The DermaDuell app by Pierre Fabre transfers the principle of the popular German Quizduell game to the world of dermatology. Pharmacists and pharmacy technicians can play the game, challenge their colleagues, and learn something at the same time, with the mobile application developed by antwerpes.
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Facebook is usually a good barometer for gauging social media trends, so all industries – pharma included – should take notice when it shells out 19 billion dollars for WhatsApp, a company with 300m revenues and 55 staff, and a further billion for Instagram.
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