Hochviral

Fast jeder Teenager kennt das Problem: Gerade wenn man es am wenigsten brauchen kann, zum Beispiel weil ein Treffen mit der oder dem Angebeteten bevorsteht, entdeckt man beim Blick in den Spiegel einen Pickel. Das ist zwar ärgerlich, aber kein … mehr

According to the World Health Organization, around 40% of all adults are overweight, and around a third of those are obese. Alarmingly, overweight/ obesity is the fifth leading cause of death and considerably increases the risk of getting other diseases, such as diabetes. Unfortunately, curing obesity is not that simple. Since it is a multifactorial disease, lifestyle interventions including exercise and diet are not always sufficient to achieve weight loss. Hence, there is a high interest in the development of safe anti-obesity drugs. In 2009, brown adipose tissue emerged as attractive drug target and the application of targeted nanoparticles could be a novel solution to deliver drugs selectively into adipose tissue in order to avoid side effects. mehr

Warenkörbe, die im Supermarkt auf Sonderangebote aufmerksam machen, vibrierende Bürostühle, die einem die korrekte Sitzposition vorgeben und Waschmaschinen, die per Knopfdruck Waschmittel nachbestellen – das Internet of Things (IoT) macht’s möglich und revolutioniert die Welt, wie wir sie kennen. Wie … mehr

Bei vielen Produktkampagnen heutzutage ist es so, dass man lange überlegen muss, was man eigentlich mit der Kampagne erreichen und aussagen möchte. Es wird immer schwieriger, eine Neuigkeit oder eine Nachricht zu finden, die die Ärzte interessiert. Bei der Planung … mehr

Kreativ und innovativ zu sein, scheint für eine Kommunikationsagentur auf den ersten Blick vielleicht nicht besonders originell. Doch es ist eine absolute Besonderheit, diese beiden Begriffe tatsächlich immer wieder mit neuem Leben zu füllen und Kunden damit zu begeistern. Das … mehr

It is likely that most communications agencies claim to be creative and innovative. However, not many agencies really live and breathe these two words every day, constantly challenging themselves and their clients to achieve new things. The Cologne-based digital and communications experts at antwerpes do just this – and have done so for 26 years. The mission of the antwerpes team: to develop new and surprising concepts for the client and implement these ideas as high quality communications solutions. mehr

Since the discovery of penicillin in the early 20th century the image of bacterial infections has changed dramatically. Numerous diseases that have been a death warrant before do no longer pose a thread to modern medicine. But, soon after Fleming’s famous discovery a resistant strain of Staphylococcus was found that urged the need for new antibiotics. And thus, up to date, a plethora of different antibiotics have been developed. However, 100 years after the discovery of penicillin, the world is now facing another bacterial threat, this time caused by the cure itself. In their global report on surveillance, the WHO alerts that without urgent action we are heading for a post-antibiotic era, in which common infections and minor injuries can once again kill. This crisis is not only attributed to the overuse and misuse of antibiotics, but also to the lack of new innovative drugs. mehr