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Bloggers are a key part of “new journalism”, driven by the rise of social media. They offer a highly credible source for people with similar interests. Indeed the high degree of trust they build among readers, the scope for rapid word-of-mouth content sharing, and their subsequent ability to influence purchase decisions, makes them an important audience for companies. But blogger relations are delicate. Different rules apply to bloggers compared with ‘traditional’ media audiences, and if bloggers are handled in the wrong way, it can misfire spectacularly. So what are the key things we should be aware of? mehr

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Referral marketing – the method of promoting a service or product via trustworthy recommendations / word-of-mouth – has become an essential element of marketing campaigns across nearly all sectors. But does it have any relevance in the more restrictive world of healthcare? mehr

The DermaDuell app by Pierre Fabre transfers the principle of the popular German Quizduell game to the world of dermatology. Pharmacists and pharmacy technicians can play the game, challenge their colleagues, and learn something at the same time, with the mobile application developed by antwerpes. mehr

Die App DermaDuell von Pierre Fabre überträgt das Quizduell-Spielprinzip auf die Welt der Dermatologie. Mit der von antwerpes entwickelten Anwendung können sich Apotheker und PTAs spielerisch fortbilden und ihre Kollegen herausfordern. Die Quiz-App DermaDuell des französischen Konzerns Pierre Fabre vermittelt … mehr

20 Milliarden Dollar legt Facebook für Instagram und WhatsApp auf den Tisch1. Ein Fingerzeig, den die Pharma-Industrie nicht ignorieren sollte: Zielgruppen werden kleiner und setzen sich mit Inhalten weniger in multifunktionalen Netzwerken wie Facebook auseinander. mehr

Facebook is usually a good barometer for gauging social media trends, so all industries – pharma included – should take notice when it shells out 19 billion dollars for WhatsApp, a company with 300m revenues and 55 staff, and a further billion for Instagram. mehr